Astellas Pharma Senior Product Manager, Xospata Marketing in Northbrook, Illinois
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.
Purpose & Scope:
The Senior Product Manager, XOSPATA, (gilteritinib) will be a key member of the brand team with responsibility for building and performing the marketing strategy across multiple customer groups and channels including patients/caregiver, allied health professional, and congresses.
Core responsibilities include working with market research to develop deep customer insights around patients, caregivers, and AHPs, and developing and implementing strategic and tactical plans for working with each of these key partner groups. The individual will also be responsible for crafting health literacy focused disease and/or branded patient/caregiver awareness and education materials, supporting patient knowledge of and adherence to XOSPATA, developing a patient focused digital media strategy, and identifying and implementing critical allied health care professional tactics.
This role is also responsible for convention/congress planning for the entire XOSPATA business, including HCP, AHP, and patient conferences.
This person is responsible for detailed execution of promotional tactics working in close collaboration with internal and external partners, including the sales force, other members of the brand team, vendors, and multiple internal stakeholders across functions.
Essential Job Responsibilities:
Leads the development of innovative solutions for building education and awareness, as well as improving the acute myeloid leukemia and XOSPATA patient/caregiver experience Develop and implement marketing plans and critical initiatives to overcome business obstacles, drive market share, & achieve sales targets.
Lead tactical execution of promotional strategy for patient and AHP marketing initiatives. Collaborate with external and internal partners. Measure efficiency on an ongoing basis and recommend & implement changes accordingly.
Develop comprehensive congress annual plan for XOSPATA, and lead all execution of congress/convention presence.
Serve as liaison with sales, operations and sales training in the implementation of patient and AHP marketing programs and convention planning, to support successful field sales efforts. Liason with Stakeholder Engagement and Advocacy to ensure strategic alignment.
Ensure that materials and programs are highly effective and compliant by owning projects through the Medical, Legal and Regulatory review process.
Manage outside agencies in the following capacities: project estimate development, time management, and execution of project components, management recommendation and assuring consistency with Astellas goals, direction, and ethics.
Track and lead detailed budget for responsible tactics
Ensure all work is completed in an ethical and compliant manner.
Sales Budget: Directly impacted by the number of critical strategic objectives that are successfully addressed with appropriate and successfully performed tactical solutions
A and P Budget: Directly impacted by the efficient use of resources including: management of vendors, negotiation for services both internally and externally and monitoring of budget.
The successful candidate will lead the strategic and tactical patient/caregiver and allied health professional marketing plan by demonstrating insights and building successful relationships and meaningful collaboration across the organization. This position reports to the Director, Oncology Marketing. This position will not have any direct reports.
8 plus years of related, relevant experience (i.e., marketing, sales, sales training, market research, etc.).
Knowledge of oncology and/or past patient and/or AHP marketing experience.
Demonstrated ability to be a high level contributor or leader of a project, process or function.
Possess excellent communication skills and social skills
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans
Strong project management skills with the ability to prioritize
Demonstrates ability to influence peers and key team members within and outside the organization
Ability to present sophisticated issues to higher level management.
Ability to travel up to 30%
Proven track record in product management roles with demonstrated ability to drive performance or similar
Experience in hematology or oncology
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans