Astellas Pharma Senior Marketing Manager, Oncology Thought Leader Engagement in Northbrook, Illinois
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.
Purpose and Scope:
Senior Marketing Manager, Oncology Thought Leader Engagement for PADCEV will be a key member of the Oncology Franchise. The successful candidate will contribute to the development and implementation of key strategies, and execution of peer to peer and convention/congress initiatives to maximize the brand potential for patients and the franchise connection with customers.
This person is responsible for flawless execution of thought leader engagement, regional ad board coordination & execution, convention/congress planning (incl. HCP, AHP and patient) and detailed execution of promotional tactics working in close collaboration with partners, including: the sales force, brand team, the partner company, vendors, thought leaders, professional societies, among others. The successful individual will gather, synthesize and share insights from these customers that positively contribute to our understanding of the disease, market, and customers, resulting in new and improved commercial strategies and implementation of tactics that help us better serve people impacted by cancer.
Specific responsibilities will evolve based on the needs of the brand and franchise, lifecycle of the brand, and competencies required on specific projects.
Essential Job Responsibilities:
In collaboration with co-promote partner and internal stakeholders, develop a regional thought leader engagement strategy by identifying, profiling, and maintaining long-term relationships with current and emerging thought leaders
Lead tactical execution of peer-to-peer engagement via multiple channels. Develop, secure MLR approval for, and implement speaker decks and other materials in support of peer-to-peer educational informative programs. Identify, coach mentor and train speakers.
Develop custom engagement plans for each identified thought leader -- ensure strong coordination with co-promote partner and internal functions, including: sales, GPO, KAMs, Marketing, Executives
Lead planning and execution of commercial customer-focused activities at congresses, POAs, field visits, and other venues including the facilitation of meaningful connections between Astellas and thought leaders in a compliant manner (through receptions, small group meetings, 1:1 engagements, etc.)
Execute on regional commercial ad boards to gain actionable insights. Share insights learned with Marketing and other functions to create broad actionable plans
Contribute to Brand strategies by meeting with thought leaders to understand disease states, their beliefs, and unmet needs in the market and synthesizing/sharing insights internally that appropriately help Astellas better serve patients
Responsible for all Astellas SOPs regarding the quality submission and tracking for compliant engagements: contracting, Legal/ compliance approval for advisory boards, etc.
Track and manage detailed budget for responsible tactics
Additional responsibilities may be assigned as needed
Financial performance (market share, units, profitability)
Marketing strategy, management, and execution
Customer satisfaction and experience -- enabling strong, business-centric, collaborative relationships with customers, both internal and external
Driving business performance through effective cross-functional team dynamics and collaborative initiatives
Contribute to broader organization by leveraging and sharing best practices
Efficient use of resources including: management of vendors, negotiation for services both internally and externally, and monitoring of budget
This position reports to the Key Customer Marketing Lead and will work with their manager and similar roles at the co-promote partner to plan and execute work across the assigned job responsibilities. This position does not have any direct reports. The position requires a significant level of collaboration across numerous functions and external stakeholders in order to be successful and requires frequent contact and collaboration with influential customers and senior level internal stakeholders.
8 plus years of related, relevant experience in pharmaceutical industry (marketing, sales, sales training, market research, medical, etc.)
Minimum 5 years experience in one or more of the following: marketing, sales, or medical/clinical experience in Oncology
Must possess excellent communication skills and interpersonal skills
Strong ability to understand, integrate and synthesize insights across customers, competitors, and markets to inform business decisions
Demonstrated strong cross functional collaboration
Demonstrated ability to be a high level contributor or leader of a project, process or function
Self-starter with strong initiative and demonstrated ability to find creative solutions to problems or new opportunities
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans
Demonstrates ability to influence peers and stakeholders within and outside the organization
Ability to travel approximately 50%
MBA or other related graduate level degree
Knowledge of and experience in Oncology and urothelial cancer
Deep knowledge and relationships with Oncology Thought Leaders and specifically within Urothelial carcinoma
Experience in thought leader management and key customer interactions
Experience executing advisory boards and leading marketing projects
Experience working in a partnership / co-promotion
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
Category US Commercial
Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans