Astellas Pharma Senior Marketing Manager- Companion Diagnostics in Northbrook, Illinois
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.
Purpose & Scope:
The Senior Product Manager, Companion Diagnostic (CDx) and Key Account Management (KAM) Marketing for zolbetuximab will be a key member of the brand team. Responsibilities include but are not limited to working with market research to develop deep customer insights around launching a novel CDx, developing and pulling appropriate CDx messaging into our HCP marketing materials and creating materials and programs for our KAM team to use with Key Customer accounts. This person is responsible for detailed execution of promotional tactics working in close collaboration with partners, including our CDx partner, the global team, the sales force, the Key Account Managers (KAMs), other members of the brand team, vendors, and internal partners across functions.
Essential Job Responsibilities:
Prepare for the US launch of zolbetuximab in gastric cancer
Implement marketing plans and critical initiatives to overcome business obstacles, drive market share, & achieve sales targets.
Lead tactical execution of promotional strategy for CDx and KAM marketing initiatives. Collaborate with external and internal partners. Measure efficiency on an ongoing basis and recommend & implement changes accordingly.
Serve as liaison with sales, sales leadership, KAMs, KAM leadership, operations and sales training in the implementation of CDx and KAM tactics across marketing programs to support successful field sales and KAM efforts.
Work cross-functionally to build alignment across various internal & external stakeholders to meet overall brand goals.
Ensure that materials and programs are highly effective and compliant by owning projects through the Medical, Legal and Regulatory review process.
Manage outside agencies in the following capacities: project estimate development, time management, and execution of project components, management recommendation and assuring consistency with Astellas goals, direction, and ethics.
Track and manage detailed budget for responsible tactics on a monthly basis
Sales Budget: Directly impacted by the number of critical strategic goals that are successfully addressed with appropriate and successfully implemented tactical solutions
A and P Budget: Directly impacted by the efficient use of resources including: management of vendors, negotiation for services both internally and externally and monitoring of budget.
While tactical execution is the primary responsibility of this role, the successful candidate will also demonstrate insights to generate ideas in alignment with the strategic plan. This position reports to the Director, Oncology Marketing. This position does not have any direct reports.
8 plus years of marketing and / or relevant experience (i.e., marketing, health systems, diagnostics, sales, sales training, market research, etc.). Preference for at least 4 of the 8 years to be specifically in marketing.
Knowledge of oncology market
Demonstrated ability to be a high level contributor or leader of a project, process or function.
Excellent communication skills and interpersonal skills
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans
Strong project management skills with the ability to prioritize
Demonstrates ability to influence peers and key team members within and outside the organization
Ability to present complex issues to higher level management is a requirement.
Ability to travel up to 30%
Knowledge of and recent experience in managing a drug/CDx launch
Knowledge of and recent experience around oncology biomarkers and companion diagnostics (CDx)
Experience in Key Account Management (KAM) marketing
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans