Astellas Pharma Senior Director, Marketing Strategy Hematology/Oncology in Northbrook, Illinois
Developing innovative therapies is one of the most challenging, most essential and personally rewarding fields in science. This is the most exciting time to be a part of Astellas, a company with a uniquely collaborative and patient-focused culture.
There's something special about working at Astellas. It's reflected in our focus on the people we serve, the way we treat each other and the results we achieve together as a company.
Astellas is announcing a Senior Director, Marketing Strategy Hematology/Oncology opportunity in Northbrook, IL.
Purpose & Scope:
The MS Senior Director of HemOnc, as well as the MS Senior Director of Solid Tumors directs the development of the commercialization strategy and all marketing strategy related activities of the assigned group of late stage, or multiple earlier stage assets. The MS Sr. Director will lead a team of GPST Leads and marketing experts, as well as oversee the definition and implementation of a specific disease area strategy. The position will have 2-3 direct reports.
The position leads near term product and new indication launches with significant commercial and financial impact on the company. In addition, she/he is responsible for, the development of actionable insights, ensures that the product addresses critical unmet need areas, develops and implements global strategy, including launch, life cycle management, commercialization, and brand development. The position leads cross-functional teams to deliver strategies and implement marketing tactics. Teams include regional counterparts, clinical, regulatory, medical affairs, manufacturing technology, and project management.
MS Sr. Director is responsible to develop recommendations to Senior Management and different Governance bodies, including COLT, GPSC, and EC. The recommendations impact significant pipeline value (typically $100M -- $1B NPV) and $50-100M development spend. Senior Director leads the development these complex recommendations full empowerment. Ensures that long range product plans are aligned with corporate and TA objectives and defined realistically.
Essential Job Responsibilities:
Develop launch strategy and lead pre-launch market planning activities for pipeline products and oversee the implementation of the launch strategy. Lead the global launch team with members from the Regions, development, Medical, CMC, Regulatory, GMAx, PR, etc.
Direct the development of commercialization strategy by defining and aligning market insights with the development opportunities.
Establish and effectively implement Global Commercial Strategy, incorporating regional commercial needs, in order to maximize overall product value.
Translate market insights and competitive findings into business recommendations that deliver current and future success for the franchise / disease area (identify and prioritize unmet medical needs, target product profile validation, clinical trial design requirements, packaging, licensing targets, global campaign development, launch planning, forecasting and budgeting, etc).
Develop Global Brand Plans, including development of global messages, positioning, and core branding, global reimbursement, pricing strategy, LCM, financial assessment and integrated global forecast.
Shaping, maintaining, and updating global brand profile with respect to positioning, messaging, differential advantages and displacement rationales to maximize sales potential while ensuring strategic alignment.
Lead and develop commercial needs analysis and provide guidance on attractiveness of Life Cycle Management (LCM) strategies (new indications, formulations, technologies, P3b/4 studies, etc)
Develop and regularly update Disease Area strategy and leads commercial assessment of BD opportunities
Owns the global market forecasts and commercial assessments for all DAPS for internal projects or licensing opportunities
Co-lead interdisciplinary global team meetings such as GPSTs for assigned products / projects to optimize strategies and portfolio value.
Select, hire and manage direct reports, if assigned
Impact Pipeline Product Clinical Development Stage-Gate Approvals. Through robust insight generation, strategy development and commercial analysis at each clinical stage-gate, the position directly impacts development spend, pipeline and enterprise value
Launch preparation and strategy development directly impacts the efficient use of resources for pipeline products, as well as the expected commercial value of the asset.
Manage the MS product and disease area team budget, which is $10M-$20M typically, dependent on stage of development, pre-launch activities and complexity of the project.
Disease area strategy directly impacts success of the Therapeutic Area
Marketing Strategy is a corporate function and reports to the CCO
The Sr. Director reports to the VP, who then reports to the Head of Global Marketing Strategy. This position may have 2-3 direct reports
This position is a core member of the cross functional development teams, and has significant organizational influence by hiring and leading marketing talent in the group.
This position is the primary point of contact with the relevant cross functional and Regional commercial leads.
The Sr. Director oversees the activities and development of managers or co-managers of several cross functional teams (GPSTs, NPTs and commercial sub teams).
Peer group: APGD GDPL, RM Sr. Director / Director, NPP Director, GMA Executive Medical Director
- MBA, and / or relevant life science degree
- Minimum of 10 years of experience in Marketing, Strategic Marketing and New Product Planning
- Proven team and cross-functional matrix leadership skills
- Deep understanding of cross-functional commercialization processes
- Understanding of the therapeutic area and possess scientific acumen
- Solid decision-making skills and strategic thinking
- Ability to work on multiple and often diverse areas and to prioritize effectively
- Demonstrated experience leading cross functional teams, setting and managing product budgets and overseeing global vendor agreements.
- Proven ability to influence without authority
- A successful track record for developing commercial strategy for early stage products and research programs
- Experience in leading product launches in the pharmaceutical industry.
- Experience working in the context of a complex and highly matrix global organization, in a multi-cultural environment and leading through influence
- Fluent in written and verbal business English
- 5 years oncology commercial experience
- Insight generation experience
- Experience working with co-development and co-promotion partnerships, and serving in and / or leading alliance operating committees
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
Category Global Marketing Strategy