Astellas Pharma Senior Consumer Marketing Manager Oncology in Northbrook, Illinois
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.
Purpose and Scope:
The Senior Consumer Marketing Manager Oncology for XTANDI will be a key member to the brand team with responsibility for building and executing the marketing strategy across the patient journey.
Core responsibilities will include identifying relevant patient insights, creating disease and/or branded patient awareness, education, and adherence strategies, and integrated campaign and communication plan with stakeholders in patient advocacy, patient experience, and public relations to support the advanced Prostate Cancer and XTANDI patient/caregiver experience.
This person will be responsible for implementing all tactical programs in support of the overall strategy. This includes but not limited to unbranded/branded digital properties, 360 media plans, print materials, evaluating patient relationship marketing approaches, and tactics that foster interaction between patients and allied health care professionals (AHP).
This person will work in close collaboration with internal and external partners, including the commercial partner Pfizer, the sales force, other members of the brand team, vendors, and multiple internal stakeholders across functions.
Essential Job Responsibilities:
Leads the development of innovative solutions for building education and awareness, as well as improving the advanced prostate cancer and XTANDI patient/caregiver experience.
Utilize multiple sources of information (market research, advisory boards, patient ambassadors, stakeholder interactions) to understand the prostate cancer market, identify gaps, and provide solutions to develop strategies and tactical plans.
Stay current on evolving media trends, technology platforms and opportunities that exist in the Health and Pharma space to strengthen the patient experience.
Develop and deliver presentations to a range of internal audiences including senior leadership to gain alignment on strategic and tactical plans and to secure financial resources.
Manage the brand's commercial presence at several patient-focused meetings and larger conferences such as Oncology Nursing Society (ONS).
Serve as liaison with sales, operations and sales training in the implementation of patient and AHP marketing programs to support successful field sales efforts.
Liaison with patient centricity, patient experience, public relations and commercialization partner to ensure strategic alignment.
Ensure that materials and programs are highly effective and compliant by owning projects through the Medical, Legal and Regulatory review process.
Manage outside agencies in the following capacities: project development and budget, time management, execution of project components, management recommendation and assuring consistency with Astellas goals, direction, and ethics.
Track and manage detailed budget for responsible tactics.
Ensure all work is completed in an ethical and compliant manner.
Implement other initiatives as assigned.
Sales Budget: Directly impacted by the number of critical strategic objectives that are successfully addressed with appropriate and successfully executed tactical solutions
A and P Budget: Directly impacted by the efficient use of resources including: management of vendors, negotiation for services both internally and externally and monitoring of budget.
The successful candidate will lead the strategic and tactical patient marketing plan by leveraging insights and building successful relationships and meaningful collaboration across the organization. This position reports to the Associate Director, Oncology Marketing. This position will not have any direct reports.
8 plus years of related, relevant experience (i.e., marketing, sales, market research, etc.).
Previous experience working with print /digital media/360 integrated campaigns
Oncology experience and/or past patient and/or AHP marketing experience
Demonstrated ability to be a high level contributor or leader of a project, process or function.
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans
Must possess excellent communication and interpersonal skills
Ability to present complex issues to higher level management.
Strong project management skills with the ability to manage multiple priorities
Demonstrates ability to influence peers and key stakeholders within and outside the organization
Ability to travel up to 30%
Knowledge of and recent experience in launching a drug
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans