Astellas Pharma Marketing Strategy Director Marketing - CNS/Pain in Northbrook, Illinois
Developing innovative therapies is one of the most challenging, most essential and personally rewarding fields in science. This is the most exciting time to be a part of Astellas, a company with a uniquely collaborative and patient-focused culture.
There's something special about working at Astellas. It's reflected in our focus on the people we serve, the way we treat each other and the results we achieve together as a company.
Astellas is announcing a Marketing Strategy Director Marketing -- CNS/Pain opportunity in Northbrook, IL.
Purpose & Scope:
The MS Director Marketing CNS / Pain Care leads the commercial development activities for pipeline assets in the CNS and Pain Care therapeutic areas. They identify and provide marketing insights and translate them into long range strategy, forecast and implementation plan, including brand development, product positioning, segmentation, creative campaign, opportunity assessment. The position works collaboratively with development, medical, regulatory, PPS, market access, competitive intelligence, as well as with the respective Regional commercial functions.
The position is responsible for leading the commercialization strategy for 1-2 mid-to-late stage and multiple early stage programs. The position leads multidisciplinary teams charged with ensuring a strategic mindset focused on value-driven development, opportunity assessments and making recommendations regarding in-house or in-licensed opportunities. This position will be responsible for understanding stakeholder unmet needs, developing / updating target product profiles, aligning clinical and HEOR evidence generation plan, and ensuring that projects deliver value propositions that enable pricing, reimbursement, and market access at launch.
Essential Job Responsibilities:
Provide commercial input into Development teams. Specifically communicate current market dynamics, standards of care and create minimally acceptable, target and aspirational target product profiles.
Establish and effectively implement marketing assessment and recommendations, defining and incorporating the unique and overlapping regional commercial needs.
Develop and lead pre-launch market planning activities for CNS / Pain Care pipeline products including disease state understanding, market research; scientific positioning, thought leader and advocacy development; market, class, product and global brand development; market access planning; and public / external relations.
Translate market insights and competitive findings into business recommendations that contribute to the current and future success for the assigned asset(s).
Develop Global Commercialization, Brand and Launch Plans and manage global product launches. Including development of global messages, positioning, and core branding, global reimbursement, pricing strategy and launch sequence, product labeling, launch performance metrics, and launch forecasts while taking into consideration implications to various regions / countries in decisions.
Shaping, maintaining, and updating brand profile with respect to positioning, messaging, differential advantages and displacement rationales to maximize sales potential while ensuring strategic alignment.
Lead and develop commercial needs analysis and provide guidance on attractiveness of Life Cycle Management (LCM) strategies (new indications, formulations, technologies, P3b/4 studies, etc)
Partner with Regional Commercial leads, Commercial Analytics and Marketing Intelligence (PPS) on the development of global market forecasts and commercial assessments for all DAPS. Review and provide input on core assumptions, and assist in sensitivity analysis. Support presentation of or present the commercial assessments to the GDC, COLT, GPSC, and EC.
Manage interdisciplinary global teams such as NPT's and GPSTs for assigned products.
Manage the assigned MS product budget, which is $100k - $1M+ typically, dependent on the development stage of the product.
Product Commercialization Budgets: Directly impacts the efficient use of resources for pipeline products by creating cross-Regional efficiencies and driving projects through GPST
Pipeline Product Clinical Development Stage-Gate Approvals: Through robust commercial analysis at each clinical stage-gate, the position directly impacts the commercial viability of pipeline products progressing to the next stage of development (i.e. Phase 1, 2, 3).
Directly impacts the life cycle management (LCM) plans for approved products through robust market and commercial analysis which leads to prioritized LCM efforts which can lead to significant incremental revenue and the product remaining competitive in a complex and competitive market.
Directly impacts the launch of products through robust planning and execution of prelaunch and launch activities.
MS is a corporate function and reports directly to the CCO
The Director may report to a Senior Director or VP, who then reports to the SVP of MS. This position typically has no direct reports.
This position is responsible for managing products in the New TA areas and modalities and may include assets in several TA's including CNS, Pain Care with unique modalities including small molecules, antibodies, cell and gene therapies.
This position is a core member of the cross functional development teams, and has significant organizational influence with Development teams. This position is the primary point of contact with the Global Market Access, Global Market Intelligence, and Regional commercial leads.
This position will be a member of one or more therapeutic area STAR teams
This position also works closely with PPS on annual strategic plans, and PESAP evaluations.
MS is the primary liaison between Development and the Regional commercial leads and Global Medical Affairs.
The Director manages or co-manages several cross functional teams (GPSTs, NPTs and commercial sub teams).* Peer group: Dev GDPL, RM Sr. Director / Director, NPP Director, GMA Medical Director
Minimum of 10 years of experience in Pharmaceutical Marketing and/or New Product Planning
Understanding of the therapeutic area and possess scientific acumen
Strong organizational and project management skills, along with solid decision-making skills, ability to work on multiple and often diverse areas and to prioritize effectively
Demonstrated experience in managing product budgets and overseeing global vendor agreements.
Demonstrated ability to work well in global cross functional teams, with strong collaborative skills in developing relationships is required
Must have highly developed planning and prioritization skills to lead projects and proven ability to influence without authority
A successful track record for successfully contributing to commercial strategy for early stage products and research programs
Experience working in the context of a complex and highly matrix global organization, in a multi-cultural environment and leading through influence
Fluent in written and verbal business English
Post graduate qualification such as MBA
2-5 years CNS / Pain Care therapeutic area experience with a focus in Schizophrenia, Parkinsons, Alzheimers, Fibromyaligia, Neuropathic and/or Nociceptive Pain
2-5 years regional and/or global commercial experience with launching new products
2-5 years experience in regional and/or global Commercial Development
Experience with new modalities of medicine (gene and/or cell therapies)
Experience with orphan disease business models
Experience managing partnered or highly complex products
Understanding of global / regional payer dynamics
Understanding of promotional regulations
Understanding of regulatory requirements to support regulatory approvals
Understanding clinical trial concepts and evidence generation strategy
Experience interacting with KOLs to gain insight into market and treatment dynamics
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled