Astellas Pharma Director, Omni-Channel Analytics in Northbrook, Illinois
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.
The Director, Omnichannel Analytics will design, develop and implement omnichannel measurement and optimization frameworks to support promotional strategies and campaign effectiveness, and provide input/support to Omnichannel Strategy & Operations group.
Essential Job Responsibilities:
Design, develop, implement omnichannel measurement and optimization frameworks to support promotional strategies.
Collaborate with Digital Strategy Groups and Omni-channel Operations to ensure seamless integration of digital investment insights and Omni-channel Strategy pull-through.
Establish best practices in digital investment KPI, diagnostic and QA metrics development across customer/stakeholder archetypes.
Lead internal and external resources to deliver digital media insights that inform strategic and tactical brand investments centered around promotional and educational activities.
Establish analytic processes to continuously monitor and measure digital campaign performance (effectiveness and optimization) across brands and markets.
Lead capability innovation through new methodologies and data interoperability
Note: this position is charged with establishing a new capability globally, differentiating it from Director peers.
- Managing projects with total budget up to $3 M
Reports to Senior Director, Advanced Analytics & Reporting
Key relationships: Marketing teams (Global and Affiliate), Other leads within Commercial Insights (Oncology CI lead, Specialty CI Lead, Data Strategy, Brand Analytics teams), Omnichannel Strategy & Operations GCA- Engagement & Strategy teams, Channel Optimization, External advertising and media agencies, Sales Operations
10 years’ experience in analytics related field
Progressive business experience with emphasis on digital analytics, customer behavior analysis and performance measurement
Proven leadership skills, strong cross-functional collaboration & communication skills
Demonstrated ability in taking initiative to proactively evaluate existing promotional strategies and recommend changes, when appropriate
People management experience
Possess strong interpersonal skills with the ability to effectively interact with all levels of employees including senior management.
- MBA or other advanced degree
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
Category Commercial Insights
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans