Director, Omnichannel Marketing Excellence
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Addlestone, United Kingdom or Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
The Director of Omnichannel Marketing Excellence is a core member of a team that is responsible for elevating Astellas marketing capabilities globally to support achievement of best-in-pharma omnichannel marketing approaches and driving innovative and effective channel utilization. The scope of this role will span across regions and geographies and require the ability to embed capabilities and enhance channel utilization across the commercial teams and in markets.
Essential Job Responsibilities:
Manages relationships and governance with senior stakeholders to ensure we are continually listening to and aligning with the voice of the business
Helps set strategic direction for Omnichannel Marketing capabilities and skills development and ensures they are aligned with strategic business objectives
Oversees development and delivery of engaging, memorable, and cost-effective learner journeys that drive positive and sustained behavior change for Astellas marketers globally
Aligns marketing training to organizational needs based on Astellas’ Omnichannel strategy, Commercial Divisions brand and go-to-market strategies
Engages with Omnichannel Strategy and Operations as well as the broader commercial organization and cross-functional partners to identify areas of improvement related to development and execution of brand strategies and operational plans
Develops and introduces industry best practices to support building and excelling in key transformational marketing capabilities, ensuring best in class performance
Partners with other Centers of Excellence in CLD to ensure appropriate training and tools are available to commercial field team members throughout the product life cycle
Works across functions and geographies to develop common understanding of omnichannel approaches, tools, and benefits
Tracks evolving content strategies and capability across industry, including innovation trends to define best practices and inform content evolution roadmap for application and continuous improvement at Astellas
Reports to Senior Director, Omnichannel Marketing Excellence
Peer group: Director Field & Launch Excellence, Associate Director Therapy Area and Product Training, Associate Director Learning Solutions and Global CRM Training, Director Strategy & CLD Excellence.
Scope: Support to whole organization
10+ years of experience within pharmaceuticals, healthcare, and/or multinational corporation with global operations and local footprint
Demonstrated experience in foundational marketing processes such as segmentation and positioning
Significant content strategy, operations, and/or brand marketing experience ideally including digital strategy, digital marketing, and other omnichannel and content delivery roles
Communication and presentation skills including the ability to influence and manage senior leaders and other key stakeholders
Proven decision-making and strategic thinking skills leading to successful outcomes
Demonstrated ability to develop and maintain effective collaborative relationships with team members, management and internal/external partners
Exceptional process and project management skills
Astute, proactive and self-starter with very strong interpersonal skills
Accustomed to managing a diverse and rapidly changing workload, delivering projects across several teams, functions, timelines simultaneously and within a matrix structure
Demonstrated ability to be a consistent high-level contributor or leader of multiple projects, processes, or functions
Ability to lead and support cross-functional teams to deliver against common goals
Demonstrated experience influencing without authority
Proven track record of success being a high-level independent and team contributor to lead multiple project and processes
Experience working with teams / individuals with varied cultural backgrounds & learning styles
Willingness to travel
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
Category Capabilities, Learning and Development
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans